How we launched The Good Food Bag in just 12 weeks

Updated: Sep 26, 2018

As we look back on the last 12 weeks, I can honestly say it’s been a rollercoaster. Highs, lows and lots and lots of learning. As we approach the National Housing Federation’s annual summit, where we launch The Good Food Bag for the housing sector, I want to share our journey so far with you…

The National Housing Federation’s “Creating Our Future” initiative founded the first ever social innovation incubator for housing associations, the Greenhouse Programme. The Greenhouse Programme brought together 26 innovators from across England to work on projects full-time for 16 weeks, with each of them sorted into teams. Our team was given the name People Powered!

Each team was tasked with creating a product, service or new approach that helps to tackle different social challenges that we, as a sector, have collectively identified.

What was the challenge?

At the beginning of our project, we were given a specific challenge to overcome which affects many of our residents and service users. Our’s focused on the “Poverty Premium”:

Many people on a low income feel powerless, denied the same choices as others and often pay over the odds for goods and services as a result. How can we end this unfair and wrong poverty premium?

The People Powered team then got to work, firstly to understand the Poverty Premium and then to look at how we can make positive change for those affected by it. We undertook an intensive phase of insight gathering, research and ideation. This led us to identify the food poverty premium as our focus. This video tells you the story of our journey so far.

I cannot wait to see what happens next!

Helen Critcher


The Good Food Bag  

C/O Irwell Valley Homes, Soapworks, Colgate Lane, Salford M5 3LZ   M: 07780843821